CX and Loyalty Summit 2022 – 20 – 21 September 2022, Dubai, UAE

Lianne Braganza-D’Sylva

Lianne Braganza-D’Sylva

Lianne Braganza-D’Sylva

Chief Marketing Officer & Customer Experience Lead

Cigna

As the Chief Marketing Officer at Cigna Insurance Middle East and Customer Experience Lead at Cigna International Markets, Lianne Braganza-D’Sylva is responsible for reinforcing Cigna’s customer-centric approach through the development and execution of strategic brand marketing, targeted segmentation programs, digital initiatives and comprehensive plans across the region.

Based in Dubai, UAE. Lianne is part of Cigna’s Middle East leadership team for over four years. She was pivotal in setting up the marketing team in the region and elevating the brand as the company went through an acquisition

Prior to joining Cigna, Lianne led the marketing strategy for Zurich Insurance Middle East’s B2B segment, before which she was with AXA Middle East as the Regional Brand and Marketing Manager for their retail and commercial verticals.

Lianne holds a Bachelor’s degree in English Literature from Mumbai University in India. She also holds a post-graduate diploma in Mass Communications from Xavier’s Institute of Communications in Mumbai and Strategic Marketing from the Chartered Institute of Marketing in the United Kingdom.