CX and Loyalty Summit 2022 – 20 – 21 September 2022, Dubai, UAE

Paschalis Petalas

Paschalis Petalas

Paschalis Petalas

Head of CRM, CX and Loyalty

ADCB

Paschalis is a senior executive specialized in developing customer strategies, leveraging Artificial Intelligence and leading data-driven initiatives to generate demand and maximize customer lifetime value. He has a track record of success in crafting digital experiences via personalization, omnichannel engagement and the development of Advanced Analytics and CRM capabilities. He has multi-year experience in management consulting and blue-chip executive roles in Europe (Germany, UK, France, Greece, Spain) and the Middle East (UAE). Paschalis is a founding member of the European Customer Experience Organization (ECXO).